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Amy Leah Nelson Smith

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Purple 2.0

Purple 2.0

Client: Purple

Agency: Bellpond Films

Role: Costume Designer & Wardrobe Stylist

This commercial was a scientific combination of custom-dyed jumpsuits, bepatched lab coats, turtlenecks, a waterproof sweatsuit, and a dozen shades of violet. In addition to all of this contemporary science lab wear, I also designed and oversaw the construction of a tearaway Goldilocks dress modeled after one I wore as an infant in the 1980s.

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Purple 2.0
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